Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily.  I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur.  Keep winning!

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Dr. Tiffany Bussey
Title: Director, Morehouse Innovation and Entrepreneurship Center (MIEC)
Dr. Tiffany Bussey discusses how the Morehouse Innovation and Entrepreneurship Center works to scale Black- and Brown-owned businesses, close the racial wealth gap, and intentionally connect entrepreneurs and workers to capital, contracts, and emerging industries, particularly in sustainability.

Purpose of the Interview

The interview serves to:

1. Educate listeners about the systemic barriers facing Black entrepreneurs beyond access to capital.
2. Highlight practical solutions—programs, partnerships, and ecosystems—that create real economic outcomes.
3. Shift mindsets around entrepreneurship, risk, and opportunity, especially in underserved communities.
4. Expose listeners to emerging, high-growth industries (e.g., sustainability, EVs, renewable energy) instead of oversaturated traditional businesses.
5. Promote community-based economic ecosystems, particularly the collaboration between Morehouse, Goodwill, and corporate partners.

Key Themes & Takeaways 1. Entrepreneurship as a Tool for Closing the Wealth Gap

• Dr. Bussey positions entrepreneurship and business ownership as one of the most effective ways to generate long-term wealth in Black communities.
• The Center has supported 400+ scalable, mid-sized businesses, resulting in:
  • 850+ jobs created
  • $34M+ in new capital accessed
  • $82M+ in new revenue generated

Key insight: The problem isn’t a lack of capable Black businesses—it’s visibility, access, and opportunity.

2. “Access to Opportunity” Matters as Much as Capital

• While access to capital dominates the conversation, Dr. Bussey emphasizes access to contracts and decision-makers.
• MIEC programs are designed with opportunity partners (large corporations, general contractors, primes) so participants gain:
  • Exposure to real contracts
  • Understanding of supply chains
  • Direct relationships with decision-makers

Takeaway: Capital without revenue and customers won’t sustain a business.

3. The Three C’s of Business Growth

Dr. Bussey outlines MIEC’s core framework:

1. Capital – Funding and financial resources
2. Connections – Two-way, relationship-based networks
3. Contracts – Revenue-generating opportunities

She stresses that connections only matter if relationships are mutual—it’s not enough to “know someone” unless they also understand your value.

4. Breaking Stereotypes About Black-Owned Businesses

• Dr. Bussey addresses harmful narratives around skill, readiness, and qualifications.
• She highlights intentional strategies to:
  • Prepare businesses before opportunities arise
  • Align training and recruitment with future industries
  • Counter biases through performance, scale, and visibility

Key idea: Preparation plus access dismantles bias.

5. Sustainability = One of the Largest Economic Opportunities

Dr. Bussey reframes sustainability as an economic opportunity, not just an environmental issue:

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily.  I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur.  Keep winning!

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Dr. Tiffany Bussey
Title: Director, Morehouse Innovation and Entrepreneurship Center (MIEC)
Dr. Tiffany Bussey discusses how the Morehouse Innovation and Entrepreneurship Center works to scale Black- and Brown-owned businesses, close the racial wealth gap, and intentionally connect entrepreneurs and workers to capital, contracts, and emerging industries, particularly in sustainability.

Purpose of the Interview

The interview serves to:

1. Educate listeners about the systemic barriers facing Black entrepreneurs beyond access to capital.
2. Highlight practical solutions—programs, partnerships, and ecosystems—that create real economic outcomes.
3. Shift mindsets around entrepreneurship, risk, and opportunity, especially in underserved communities.
4. Expose listeners to emerging, high-growth industries (e.g., sustainability, EVs, renewable energy) instead of oversaturated traditional businesses.
5. Promote community-based economic ecosystems, particularly the collaboration between Morehouse, Goodwill, and corporate partners.

Key Themes & Takeaways 1. Entrepreneurship as a Tool for Closing the Wealth Gap

• Dr. Bussey positions entrepreneurship and business ownership as one of the most effective ways to generate long-term wealth in Black communities.
• The Center has supported 400+ scalable, mid-sized businesses, resulting in:
  • 850+ jobs created
  • $34M+ in new capital accessed
  • $82M+ in new revenue generated

Key insight: The problem isn’t a lack of capable Black businesses—it’s visibility, access, and opportunity.

2. “Access to Opportunity” Matters as Much as Capital

• While access to capital dominates the conversation, Dr. Bussey emphasizes access to contracts and decision-makers.
• MIEC programs are designed with opportunity partners (large corporations, general contractors, primes) so participants gain:
  • Exposure to real contracts
  • Understanding of supply chains
  • Direct relationships with decision-makers

Takeaway: Capital without revenue and customers won’t sustain a business.

3. The Three C’s of Business Growth

Dr. Bussey outlines MIEC’s core framework:

1. Capital – Funding and financial resources
2. Connections – Two-way, relationship-based networks
3. Contracts – Revenue-generating opportunities

She stresses that connections only matter if relationships are mutual—it’s not enough to “know someone” unless they also understand your value.

4. Breaking Stereotypes About Black-Owned Businesses

• Dr. Bussey addresses harmful narratives around skill, readiness, and qualifications.
• She highlights intentional strategies to:
  • Prepare businesses before opportunities arise
  • Align training and recruitment with future industries
  • Counter biases through performance, scale, and visibility

Key idea: Preparation plus access dismantles bias.

5. Sustainability = One of the Largest Economic Opportunities

Dr. Bussey reframes sustainability as an economic opportunity, not just an environmental issue:

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily.  I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur.  Keep winning!

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Eddy Benoit Jr. 

🎯 Purpose of the Interview

This interview has three primary objectives:

1. Highlight Eddy Benoit Jr.’s work in real estate development
   • Especially affordable housing, mixed-use developments, and senior living.
2. Explain how mission-driven real estate can transform communities
   • Focus on underserved areas and mixed-income solutions.
3. Provide entrepreneurial and leadership insights
   • Covering vision, discipline, team-building, and scaling a business.

🧠 Key Takeaways 1. Mission-Driven Development Is the Core of Success

• The Benoit Group focuses on affordable and mixed-income housing, especially for underserved populations.
• Their strategy is rooted in a clear “why” that hasn’t changed since founding.

✅ Insight:

• Long-term success comes from staying aligned with a clear mission.

“Our litmus test has been our why… that’s what keeps us from being distracted.” [EDDY BENOIT JR | Txt]

2. There Is a Massive Gap in Affordable Senior Housing

• Target population:
  • Ages 55–85
  • Low to moderate income
• This group often:
  • Doesn’t qualify for subsidies
  • Can’t afford market-rate housing

✅ Insight:

• Huge opportunity exists in underserved housing markets.

“The demand is extremely high… not many people are really building affordably priced housing.” [EDDY BENOIT JR | Txt]

3. Understanding “Affordable Housing” Is More Complex Than It Sounds

• Two categories:
  • Capital A Affordable: Low-income (≤60% of area median income)
  • Small a affordable: Moderate-income (80%–140%)
• Projects must balance income ranges to remain financially viable.

✅ Insight:

• Real estate success requires technical, financial, and regulatory understanding.

4. Public-Private Partnerships Drive Large Developments

• Major projects come through:
  • Competitive RFP/RFQ processes
  • Partnerships with municipalities
• Developments often include:
  • Housing
  • Retail
  • Office/hospitality components

✅ Insight:

• Scale is achieved through collaboration with government entities.

5. Great Leadership Requires Evolution and Self-Awareness

• Leadership style evolved over time:
  • From authority-based to transparency-based
• Key principle:
  • Honesty and communication build strong teams

✅ Insight:

• Effective leadership is adaptive, transparent, and people-centered.

“Transparency and honesty… is the best form of communication.”

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily.  I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur.  Keep winning!

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Monica Cornitcher.

Entrepreneurial journey, the inspiration behind Medase Cocktails, and the realities of launching, funding, and scaling a premium nonalcoholic spirits brand in a highly competitive market.

Purpose of the Conversation

The purpose of the episode is to:

• Educate aspiring entrepreneurs on how to build a differentiated consumer brand
• Demonstrate the importance of storytelling, market clarity, and operational discipline
• Highlight the growth of the nonalcoholic / zero‑proof beverage movement
• Inspire founders—especially founders of color—to own their niche, seek capital strategically, and scale intentionally. 

Key Takeaways 1. Business Built from Personal Need and Purpose

Medase Cocktails was co‑founded by Monica and her lifelong friend during her friend’s battle with breast cancer, a time when alcohol was no longer an option—but celebration still mattered.

• The brand was created to allow people to celebrate authentically without alcohol
• It carries emotional depth rooted in friendship, gratitude, and loss
• Monica continues the mission after her co‑founder passed away in 2024

Lesson: Purpose-driven businesses create deeper emotional connection and long-term brand equity.

2. Differentiation Is Everything

Monica deliberately rejected the “sparkling water with flavor” model common in nonalcoholic drinks.

Her differentiators include:

• Authentic cocktail taste (Old Fashioned, Margarita, Moscow Mule)
• Organic juices, not artificial flavors
• Bold packaging that stands out on shelves
• Drinks designed to smell, taste, and feel like real cocktails

Lesson: Competing on authenticity—not cost—is how you carve out market share in crowded spaces.

3. Brand Names and Stories Matter

The name “Medase” means “thank you” and reflects gratitude, friendship, and emotional support.

Monica emphasizes:

• Every flavor name, color, and product decision has a story
• A strong brand narrative creates curiosity, loyalty, and investor interest

Lesson: People invest in brands they feel—emotionally, not just intellectually.

4. Venture Capital Is Not Just About Numbers

While financials matter, Monica stresses that VCs also invest in founders and stories.

What helped her secure venture capital:

• A compelling personal story
• Relevant founder skill sets (M&A, law, operations)
• Clear understanding of the market opportunity

Lesson: Early-stage funding often depends on who you are and why you’re building, not just revenue.

5. Research, Planning, and Discipline Before Launch

Unlike many food startups, Medase did not begin in a kitchen.

They:

• Conducted a feasibility study
• Built a formal business plan
• Worked with a Black female food scientist
• Set strict personal funding limits before seeking capital

Lesson: Preparation reduces risk and builds long-term sustainability.

6. Scaling Requires Operational Maturity

As sales increased—especially on Amazon—Monica emphasized the need to move from “hustle mode”

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily.  I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur.  Keep winning!

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Eddy Benoit Jr. 

🎯 Purpose of the Interview

This interview has three primary objectives:

1. Highlight Eddy Benoit Jr.’s work in real estate development
   • Especially affordable housing, mixed-use developments, and senior living.
2. Explain how mission-driven real estate can transform communities
   • Focus on underserved areas and mixed-income solutions.
3. Provide entrepreneurial and leadership insights
   • Covering vision, discipline, team-building, and scaling a business.

🧠 Key Takeaways 1. Mission-Driven Development Is the Core of Success

• The Benoit Group focuses on affordable and mixed-income housing, especially for underserved populations.
• Their strategy is rooted in a clear “why” that hasn’t changed since founding.

✅ Insight:

• Long-term success comes from staying aligned with a clear mission.

“Our litmus test has been our why… that’s what keeps us from being distracted.” [EDDY BENOIT JR | Txt]

2. There Is a Massive Gap in Affordable Senior Housing

• Target population:
  • Ages 55–85
  • Low to moderate income
• This group often:
  • Doesn’t qualify for subsidies
  • Can’t afford market-rate housing

✅ Insight:

• Huge opportunity exists in underserved housing markets.

“The demand is extremely high… not many people are really building affordably priced housing.” [EDDY BENOIT JR | Txt]

3. Understanding “Affordable Housing” Is More Complex Than It Sounds

• Two categories:
  • Capital A Affordable: Low-income (≤60% of area median income)
  • Small a affordable: Moderate-income (80%–140%)
• Projects must balance income ranges to remain financially viable.

✅ Insight:

• Real estate success requires technical, financial, and regulatory understanding.

4. Public-Private Partnerships Drive Large Developments

• Major projects come through:
  • Competitive RFP/RFQ processes
  • Partnerships with municipalities
• Developments often include:
  • Housing
  • Retail
  • Office/hospitality components

✅ Insight:

• Scale is achieved through collaboration with government entities.

5. Great Leadership Requires Evolution and Self-Awareness

• Leadership style evolved over time:
  • From authority-based to transparency-based
• Key principle:
  • Honesty and communication build strong teams

✅ Insight:

• Effective leadership is adaptive, transparent, and people-centered.

“Transparency and honesty… is the best form of communication.”

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily.  I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur.  Keep winning!

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Monica Cornitcher.

Entrepreneurial journey, the inspiration behind Medase Cocktails, and the realities of launching, funding, and scaling a premium nonalcoholic spirits brand in a highly competitive market.

Purpose of the Conversation

The purpose of the episode is to:

• Educate aspiring entrepreneurs on how to build a differentiated consumer brand
• Demonstrate the importance of storytelling, market clarity, and operational discipline
• Highlight the growth of the nonalcoholic / zero‑proof beverage movement
• Inspire founders—especially founders of color—to own their niche, seek capital strategically, and scale intentionally. 

Key Takeaways 1. Business Built from Personal Need and Purpose

Medase Cocktails was co‑founded by Monica and her lifelong friend during her friend’s battle with breast cancer, a time when alcohol was no longer an option—but celebration still mattered.

• The brand was created to allow people to celebrate authentically without alcohol
• It carries emotional depth rooted in friendship, gratitude, and loss
• Monica continues the mission after her co‑founder passed away in 2024

Lesson: Purpose-driven businesses create deeper emotional connection and long-term brand equity.

2. Differentiation Is Everything

Monica deliberately rejected the “sparkling water with flavor” model common in nonalcoholic drinks.

Her differentiators include:

• Authentic cocktail taste (Old Fashioned, Margarita, Moscow Mule)
• Organic juices, not artificial flavors
• Bold packaging that stands out on shelves
• Drinks designed to smell, taste, and feel like real cocktails

Lesson: Competing on authenticity—not cost—is how you carve out market share in crowded spaces.

3. Brand Names and Stories Matter

The name “Medase” means “thank you” and reflects gratitude, friendship, and emotional support.

Monica emphasizes:

• Every flavor name, color, and product decision has a story
• A strong brand narrative creates curiosity, loyalty, and investor interest

Lesson: People invest in brands they feel—emotionally, not just intellectually.

4. Venture Capital Is Not Just About Numbers

While financials matter, Monica stresses that VCs also invest in founders and stories.

What helped her secure venture capital:

• A compelling personal story
• Relevant founder skill sets (M&A, law, operations)
• Clear understanding of the market opportunity

Lesson: Early-stage funding often depends on who you are and why you’re building, not just revenue.

5. Research, Planning, and Discipline Before Launch

Unlike many food startups, Medase did not begin in a kitchen.

They:

• Conducted a feasibility study
• Built a formal business plan
• Worked with a Black female food scientist
• Set strict personal funding limits before seeking capital

Lesson: Preparation reduces risk and builds long-term sustainability.

6. Scaling Requires Operational Maturity

As sales increased—especially on Amazon—Monica emphasized the need to move from “hustle mode”

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily.  I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur.  Keep winning!

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Eddy Benoit Jr. 

🎯 Purpose of the Interview

This interview has three primary objectives:

1. Highlight Eddy Benoit Jr.’s work in real estate development
   • Especially affordable housing, mixed-use developments, and senior living.
2. Explain how mission-driven real estate can transform communities
   • Focus on underserved areas and mixed-income solutions.
3. Provide entrepreneurial and leadership insights
   • Covering vision, discipline, team-building, and scaling a business.

🧠 Key Takeaways 1. Mission-Driven Development Is the Core of Success

• The Benoit Group focuses on affordable and mixed-income housing, especially for underserved populations.
• Their strategy is rooted in a clear “why” that hasn’t changed since founding.

✅ Insight:

• Long-term success comes from staying aligned with a clear mission.

“Our litmus test has been our why… that’s what keeps us from being distracted.” [EDDY BENOIT JR | Txt]

2. There Is a Massive Gap in Affordable Senior Housing

• Target population:
  • Ages 55–85
  • Low to moderate income
• This group often:
  • Doesn’t qualify for subsidies
  • Can’t afford market-rate housing

✅ Insight:

• Huge opportunity exists in underserved housing markets.

“The demand is extremely high… not many people are really building affordably priced housing.” [EDDY BENOIT JR | Txt]

3. Understanding “Affordable Housing” Is More Complex Than It Sounds

• Two categories:
  • Capital A Affordable: Low-income (≤60% of area median income)
  • Small a affordable: Moderate-income (80%–140%)
• Projects must balance income ranges to remain financially viable.

✅ Insight:

• Real estate success requires technical, financial, and regulatory understanding.

4. Public-Private Partnerships Drive Large Developments

• Major projects come through:
  • Competitive RFP/RFQ processes
  • Partnerships with municipalities
• Developments often include:
  • Housing
  • Retail
  • Office/hospitality components

✅ Insight:

• Scale is achieved through collaboration with government entities.

5. Great Leadership Requires Evolution and Self-Awareness

• Leadership style evolved over time:
  • From authority-based to transparency-based
• Key principle:
  • Honesty and communication build strong teams

✅ Insight:

• Effective leadership is adaptive, transparent, and people-centered.

“Transparency and honesty… is the best form of communication.”

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily.  I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur.  Keep winning!

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Monica Cornitcher.

Entrepreneurial journey, the inspiration behind Medase Cocktails, and the realities of launching, funding, and scaling a premium nonalcoholic spirits brand in a highly competitive market.

Purpose of the Conversation

The purpose of the episode is to:

• Educate aspiring entrepreneurs on how to build a differentiated consumer brand
• Demonstrate the importance of storytelling, market clarity, and operational discipline
• Highlight the growth of the nonalcoholic / zero‑proof beverage movement
• Inspire founders—especially founders of color—to own their niche, seek capital strategically, and scale intentionally. 

Key Takeaways 1. Business Built from Personal Need and Purpose

Medase Cocktails was co‑founded by Monica and her lifelong friend during her friend’s battle with breast cancer, a time when alcohol was no longer an option—but celebration still mattered.

• The brand was created to allow people to celebrate authentically without alcohol
• It carries emotional depth rooted in friendship, gratitude, and loss
• Monica continues the mission after her co‑founder passed away in 2024

Lesson: Purpose-driven businesses create deeper emotional connection and long-term brand equity.

2. Differentiation Is Everything

Monica deliberately rejected the “sparkling water with flavor” model common in nonalcoholic drinks.

Her differentiators include:

• Authentic cocktail taste (Old Fashioned, Margarita, Moscow Mule)
• Organic juices, not artificial flavors
• Bold packaging that stands out on shelves
• Drinks designed to smell, taste, and feel like real cocktails

Lesson: Competing on authenticity—not cost—is how you carve out market share in crowded spaces.

3. Brand Names and Stories Matter

The name “Medase” means “thank you” and reflects gratitude, friendship, and emotional support.

Monica emphasizes:

• Every flavor name, color, and product decision has a story
• A strong brand narrative creates curiosity, loyalty, and investor interest

Lesson: People invest in brands they feel—emotionally, not just intellectually.

4. Venture Capital Is Not Just About Numbers

While financials matter, Monica stresses that VCs also invest in founders and stories.

What helped her secure venture capital:

• A compelling personal story
• Relevant founder skill sets (M&A, law, operations)
• Clear understanding of the market opportunity

Lesson: Early-stage funding often depends on who you are and why you’re building, not just revenue.

5. Research, Planning, and Discipline Before Launch

Unlike many food startups, Medase did not begin in a kitchen.

They:

• Conducted a feasibility study
• Built a formal business plan
• Worked with a Black female food scientist
• Set strict personal funding limits before seeking capital

Lesson: Preparation reduces risk and builds long-term sustainability.

6. Scaling Requires Operational Maturity

As sales increased—especially on Amazon—Monica emphasized the need to move from “hustle mode”

Steve Harvey Morning Show Online: http://www.steveharveyfm.com/

See omnystudio.com/listener for privacy information.