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Brand Building: Working part-time they grossed $1.5 million in three years… from gourmet popcorn. They knew we had something
Brand Building: Working part-time they grossed $1.5 million in three years… from gourmet popcorn. They knew we had something
Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning!
Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Ryan Richmond and Greg Bowman.
Co‑owners of Popcorn Remix, a Georgia‑based gourmet popcorn brand known for more than 60 innovative flavors ranging from King Crab Legs to Charlene’s Banana Pudding to chocolate‑covered strawberry.
Together they share their partnership story, the origin of Popcorn Remix, the explosive growth of their brand, how they built a powerhouse fundraising platform (WePowerFundraisers.com), their expansion into major sports and entertainment venues, and the unique combination of hustle, creativity, faith, and community service that drives their success.
🎯 Purpose of the Interview
The interview was designed to:
1. Highlight the Popcorn Remix brand and its explosive growth
From a storefront in Conyers, GA, to Mercedes‑Benz Stadium, Truist Park, the Georgia World Congress Center, the Atlanta Dream, and major convention centers.
2. Showcase their entrepreneurship journey as Black founders
They share how they partnered, overcame limitations, created their own lane, and scaled a product category long dominated by major national brands.
3. Promote their fundraising platform (WePowerFundraisers.com)
A system that gives organizations up to 50% of gross sales, ships popcorn directly to supporters, and supports churches, schools, nonprofits, cheer teams, and more.
4. Inspire entrepreneurs
Greg and Ryan share candid advice on partnership, sacrifice, differentiating your product, and believing in your gifts.
💡 Key Takeaways
1. A Powerful Partnership Built on Hustle, Trust & Alignment
Greg and Ryan met years ago through a men’s empowerment group and eventually partnered after Greg conceived the popcorn concept.
Ryan didn’t have the money but had “all the hustle in the world”—and that’s the partnership foundation.
They call themselves the Visionary & Executioner, committing to outwork anyone and always show up for each other.
2. Popcorn Remix Was Created to “Remix” What Popcorn Could Be
The brand name came from their church’s theme, “Year of the Remix.”
They wanted flavors never seen before: butter pecan, crab legs, chocolate‑covered strawberry, cookies and cream, lemon pound cake, jerk chicken, etc. [
Only three people in the world know the signature butter pecan formula.
3. Their Innovation Extends Beyond Flavors — Even the Kernels Are Different
They use “mushroom” kernels (round, fluffy) instead of standard “butterfly” kernels to prevent breakage, reduce seed fragments, and support orthodontic patients. [
Their popcorn is fluffier, smoother, and more versatile for gourmet coating.
4. The Storefront Is an In‑Person Experience
The Conyers, GA store provides:
- Free sampling of all 60+ flavors
- Music based on the time of day
- Engaging, fun staff
- Fresh gourmet popcorn made on-site
The storefront is intentionally designed to be a “vibe.”
Brand Building: Working part-time they grossed $1.5 million in three years… from gourmet popcorn. They knew we had something
Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning!
Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Ryan Richmond and Greg Bowman.
Co‑owners of Popcorn Remix, a Georgia‑based gourmet popcorn brand known for more than 60 innovative flavors ranging from King Crab Legs to Charlene’s Banana Pudding to chocolate‑covered strawberry.
Together they share their partnership story, the origin of Popcorn Remix, the explosive growth of their brand, how they built a powerhouse fundraising platform (WePowerFundraisers.com), their expansion into major sports and entertainment venues, and the unique combination of hustle, creativity, faith, and community service that drives their success.
🎯 Purpose of the Interview
The interview was designed to:
1. Highlight the Popcorn Remix brand and its explosive growth
From a storefront in Conyers, GA, to Mercedes‑Benz Stadium, Truist Park, the Georgia World Congress Center, the Atlanta Dream, and major convention centers.
2. Showcase their entrepreneurship journey as Black founders
They share how they partnered, overcame limitations, created their own lane, and scaled a product category long dominated by major national brands.
3. Promote their fundraising platform (WePowerFundraisers.com)
A system that gives organizations up to 50% of gross sales, ships popcorn directly to supporters, and supports churches, schools, nonprofits, cheer teams, and more.
4. Inspire entrepreneurs
Greg and Ryan share candid advice on partnership, sacrifice, differentiating your product, and believing in your gifts.
💡 Key Takeaways
1. A Powerful Partnership Built on Hustle, Trust & Alignment
Greg and Ryan met years ago through a men’s empowerment group and eventually partnered after Greg conceived the popcorn concept.
Ryan didn’t have the money but had “all the hustle in the world”—and that’s the partnership foundation.
They call themselves the Visionary & Executioner, committing to outwork anyone and always show up for each other.
2. Popcorn Remix Was Created to “Remix” What Popcorn Could Be
The brand name came from their church’s theme, “Year of the Remix.”
They wanted flavors never seen before: butter pecan, crab legs, chocolate‑covered strawberry, cookies and cream, lemon pound cake, jerk chicken, etc. [
Only three people in the world know the signature butter pecan formula.
3. Their Innovation Extends Beyond Flavors — Even the Kernels Are Different
They use “mushroom” kernels (round, fluffy) instead of standard “butterfly” kernels to prevent breakage, reduce seed fragments, and support orthodontic patients. [
Their popcorn is fluffier, smoother, and more versatile for gourmet coating.
4. The Storefront Is an In‑Person Experience
The Conyers, GA store provides:
- Free sampling of all 60+ flavors
- Music based on the time of day
- Engaging, fun staff
- Fresh gourmet popcorn made on-site
The storefront is intentionally designed to be a “vibe.”
Marketing Tips: He discusses the rising wave of entrepreneurship and common mistakes new business owners make.
Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning!
Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Dave Charest.
Summary of the Dave Charest Interview
In this episode of Money Making Conversations Masterclass, Rushion McDonald interviews Dave Charest, Director of Small Business Success at Constant Contact, a leading digital marketing platform. Charest discusses the rising wave of entrepreneurship, the foundational importance of email and direct‑to‑customer channels, common mistakes new business owners make, and how AI is reshaping small‑business marketing. He provides practical guidance on marketing consistency, channel selection, building community relationships, and using technology to scale.
Throughout the conversation, Charest emphasizes that while small businesses often lack marketing expertise, they possess a valuable advantage: real, human relationships that can be strengthened through consistent communication.
Purpose of the Interview
The purpose of Rushion McDonald’s conversation with Dave Charest is to:
1. Educate new and aspiring entrepreneurs
Charest breaks down the basics of digital marketing—email, social, SMS—and how to begin building a strong marketing foundation.
2. Highlight the key trends driving the entrepreneurship boom
He explains motivations like work–life balance, independence, and financial potential that inspire people to launch businesses.
3. Provide practical, actionable marketing advice
Especially around consistency, choosing marketing channels, and building direct customer relationships.
4. Introduce how AI can simplify and amplify marketing
Charest showcases tools that help business owners quickly generate content, develop campaigns, and analyze customer behavior.
Key Takeaways 1. Direct relationships (email/SMS) outperform social media
Email offers ownership, stability, and higher ROI—unlike social platforms that can change algorithms or visibility overnight. Charest stresses that “the money is in the list.”
2. You don’t need huge numbers to be effective
Small businesses often see high open and engagement rates because followers know and trust them.
3. Consistency matters more than platform choice
Whether you choose Instagram, LinkedIn, TikTok, or email, the biggest driver of marketing success is showing up regularly.
4. Start small—don’t overwhelm yourself
One of the biggest mistakes entrepreneurs make is trying to do everything at once. Begin with the basics and grow steadily.
5. Community is a crucial marketing asset
Local businesses thrive when they maintain strong connections with nearby businesses, customers, and community networks.
6. Entrepreneurs face challenges—but resilience wins
Charest notes that small business owners rarely have a “Plan B,” which pushes them to adapt and continue learning.
7. AI is transforming small‑business marketing
Constant Contact offers tools to:
- Generate emails and content
- Summarize content for social
- Build full marketing campaigns
- Analyze behavior from large email lists to recommend actions
Notable Quotes (from the transcript)
Marketing Tips: He discusses the rising wave of entrepreneurship and common mistakes new business owners make.
Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning!
Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Dave Charest.
Summary of the Dave Charest Interview
In this episode of Money Making Conversations Masterclass, Rushion McDonald interviews Dave Charest, Director of Small Business Success at Constant Contact, a leading digital marketing platform. Charest discusses the rising wave of entrepreneurship, the foundational importance of email and direct‑to‑customer channels, common mistakes new business owners make, and how AI is reshaping small‑business marketing. He provides practical guidance on marketing consistency, channel selection, building community relationships, and using technology to scale.
Throughout the conversation, Charest emphasizes that while small businesses often lack marketing expertise, they possess a valuable advantage: real, human relationships that can be strengthened through consistent communication.
Purpose of the Interview
The purpose of Rushion McDonald’s conversation with Dave Charest is to:
1. Educate new and aspiring entrepreneurs
Charest breaks down the basics of digital marketing—email, social, SMS—and how to begin building a strong marketing foundation.
2. Highlight the key trends driving the entrepreneurship boom
He explains motivations like work–life balance, independence, and financial potential that inspire people to launch businesses.
3. Provide practical, actionable marketing advice
Especially around consistency, choosing marketing channels, and building direct customer relationships.
4. Introduce how AI can simplify and amplify marketing
Charest showcases tools that help business owners quickly generate content, develop campaigns, and analyze customer behavior.
Key Takeaways 1. Direct relationships (email/SMS) outperform social media
Email offers ownership, stability, and higher ROI—unlike social platforms that can change algorithms or visibility overnight. Charest stresses that “the money is in the list.”
2. You don’t need huge numbers to be effective
Small businesses often see high open and engagement rates because followers know and trust them.
3. Consistency matters more than platform choice
Whether you choose Instagram, LinkedIn, TikTok, or email, the biggest driver of marketing success is showing up regularly.
4. Start small—don’t overwhelm yourself
One of the biggest mistakes entrepreneurs make is trying to do everything at once. Begin with the basics and grow steadily.
5. Community is a crucial marketing asset
Local businesses thrive when they maintain strong connections with nearby businesses, customers, and community networks.
6. Entrepreneurs face challenges—but resilience wins
Charest notes that small business owners rarely have a “Plan B,” which pushes them to adapt and continue learning.
7. AI is transforming small‑business marketing
Constant Contact offers tools to:
- Generate emails and content
- Summarize content for social
- Build full marketing campaigns
- Analyze behavior from large email lists to recommend actions
Notable Quotes (from the transcript)
Marketing Tips: He discusses the rising wave of entrepreneurship and common mistakes new business owners make.
Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning!
Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Dave Charest.
Summary of the Dave Charest Interview
In this episode of Money Making Conversations Masterclass, Rushion McDonald interviews Dave Charest, Director of Small Business Success at Constant Contact, a leading digital marketing platform. Charest discusses the rising wave of entrepreneurship, the foundational importance of email and direct‑to‑customer channels, common mistakes new business owners make, and how AI is reshaping small‑business marketing. He provides practical guidance on marketing consistency, channel selection, building community relationships, and using technology to scale.
Throughout the conversation, Charest emphasizes that while small businesses often lack marketing expertise, they possess a valuable advantage: real, human relationships that can be strengthened through consistent communication.
Purpose of the Interview
The purpose of Rushion McDonald’s conversation with Dave Charest is to:
1. Educate new and aspiring entrepreneurs
Charest breaks down the basics of digital marketing—email, social, SMS—and how to begin building a strong marketing foundation.
2. Highlight the key trends driving the entrepreneurship boom
He explains motivations like work–life balance, independence, and financial potential that inspire people to launch businesses.
3. Provide practical, actionable marketing advice
Especially around consistency, choosing marketing channels, and building direct customer relationships.
4. Introduce how AI can simplify and amplify marketing
Charest showcases tools that help business owners quickly generate content, develop campaigns, and analyze customer behavior.
Key Takeaways 1. Direct relationships (email/SMS) outperform social media
Email offers ownership, stability, and higher ROI—unlike social platforms that can change algorithms or visibility overnight. Charest stresses that “the money is in the list.”
2. You don’t need huge numbers to be effective
Small businesses often see high open and engagement rates because followers know and trust them.
3. Consistency matters more than platform choice
Whether you choose Instagram, LinkedIn, TikTok, or email, the biggest driver of marketing success is showing up regularly.
4. Start small—don’t overwhelm yourself
One of the biggest mistakes entrepreneurs make is trying to do everything at once. Begin with the basics and grow steadily.
5. Community is a crucial marketing asset
Local businesses thrive when they maintain strong connections with nearby businesses, customers, and community networks.
6. Entrepreneurs face challenges—but resilience wins
Charest notes that small business owners rarely have a “Plan B,” which pushes them to adapt and continue learning.
7. AI is transforming small‑business marketing
Constant Contact offers tools to:
- Generate emails and content
- Summarize content for social
- Build full marketing campaigns
- Analyze behavior from large email lists to recommend actions
Notable Quotes (from the transcript)
Mental Health: She explains how mental health treatment is finally becoming trackable, measurable, and actionable.
Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning!
Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed T.M. Robinson-Mosley.
Summary of the Interview: Dr. T.M. Robinson-Mosley on Money Making Conversations Masterclass
Dr. T.M. Robinson-Mosley—founder of The Playbook, an award‑winning mental‑health‑performance sports‑tech company—joins Rushion McDonald to discuss how her platform is transforming athlete care, team culture, and performance measurement. The Playbook uses AI‑powered, gamified psychological assessments to measure stress, resilience, and overall mental well‑being across youth, collegiate, professional, and military sports environments.
Mosley explains how mental health—long treated as unmeasurable and stigmatized—is finally becoming trackable, private, and actionable. The Playbook provides real‑time alerts, data‑driven insights, and ecosystem‑wide tools for coaches, trainers, clinicians, and entire organizations.
She also shares her journey as a non‑coding tech founder, the scaling challenges brought on by the pandemic, and the broader impact The Playbook is poised to have across corporate, construction, military, and other high‑stress fields.
Purpose of the Interview 1. Introduce and explain The Playbook
To present The Playbook as a next‑generation mental health performance platform that quantifies mental well‑being, provides action plans, and enhances team culture.
2. Elevate the conversation around athlete mental health
Mosley breaks down stigma, highlights real athlete stories, and explains why mental analytics are as critical as physical analytics.
3. Show how the platform uses technology to prevent crises
The Playbook provides early detection, privacy protection, and immediate care support—catching problems before they become crises.
4. Highlight the expansion beyond sports
Although built in sports, the platform is already being requested by industries like construction, healthcare, first responders, and more. ]
5. Demonstrate the business model
As a SaaS B2B platform, The Playbook sells licensed subscriptions to organizations, teams, and associations.
Key Takeaways 1. Mental health can be measured—and must be
The Playbook converts psychological assessments into quantifiable metrics similar to heart rate or step count.
Athletes receive resilience, stress, and well‑being scores—like a “mental batting average.”
2. The platform offers real-time alerts
If an athlete’s score enters the “red zone,” coaches/clinicians receive immediate alerts with steps to take within 24 hours.
3. Privacy is paramount
The Playbook is HIPAA‑compliant, mobile, secure, and built to protect athlete data from misuse (e.g., contract negotiations).
4. Mental analytics are the next frontier of sports
Teams already use physical analytics. Now they can use mental analytics to
Job Tips: She provides entrepreneurship Advice for nurses, Write the plan. Make it plain. Stick to it.
Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning!
Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Shelby Williams.
🌟 Summary of the Shelby Williams Interview
(From “Money Making Conversations Masterclass” with Rushion McDonald)
The interview features Shelby English Williams, a registered nurse and founder of SEW Nursing, LLC, a luxury concierge nursing firm based in Atlanta. She shares her personal journey from childhood inspiration, to becoming an RN, to ultimately building a business that provides personalized, at‑home, patient‑first nursing services.
Shelby also discusses the challenges nurses face, the importance of compassionate care, entrepreneurship in healthcare, and her annual nursing celebration event called the Nursing Shindig.
🎯 Purpose of the Interview
The interview serves to:
1. Highlight Shelby Williams’ entrepreneurship journey
She demonstrates how nurses can expand beyond traditional clinical roles and launch independent nursing businesses.
2. Educate the audience about concierge nursing
Shelby breaks down what “luxury nursing care” means and how her services differ from standard home health and Medicare‑funded care.
3. Inspire nurses to pursue business ownership
She provides advice, real stories, and a transparent look into the challenges and rewards of being a nurse‑entrepreneur.
4. Promote her event — the Nursing Shindig
An annual celebration and empowerment gathering for nurses.
📌 Key Takeaways 1. Shelby’s Background & Calling
- Inspired by her church community and early exposure to elders.
- Knew she wanted to be a nurse since age 3.
- Progressed through CNA → LPN → RN.
- Her mother’s example and support kept her going through challenges.
2. COVID‑19 Shaped Her Perspective
- Was in RN school during the pandemic.
- Virtual classes, limited hospital access, and intense stress shaped her view of nursing.
- The pandemic reinforced her commitment rather than discouraging her.
3. Why She Started SEW Nursing, LLC
- Leadership burnout in assisted living roles.
- Discovered entrepreneurship via an older nurse on TikTok and a podcast.
- Realized: “You are your own business as a registered nurse.”
- Her company provides luxury concierge care, including:
- Medication management
- Clinical assessments
- Wellness visits
- Healthcare coordination
- Accompanying clients to doctor appointments
- Short‑term or situational nursing support
4. What “Luxury Nursing” Means to Her
It’s not about extravagance — it’s about meeting patients where they are with:
- Personalized care
- In‑home support
- Time, presence, and dignity
- Services that standard insurance‑based care can’t provide
5. Her Approach to Care
Shelby emphasizes:
- Service before money
- Relationship‑building
- Compassion for families in crisis
- Making clients feel safe and understood
- Not being driven by profit in urgent situations
She shares a story about driving over an hour on a Sunday to help a client’s mother without charging upfront — because the priority was care, not fees.
6. Hospice Wisdom
Mental Health: She explains how mental health treatment is finally becoming trackable, measurable, and actionable.
Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning!
Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed T.M. Robinson-Mosley.
Summary of the Interview: Dr. T.M. Robinson-Mosley on Money Making Conversations Masterclass
Dr. T.M. Robinson-Mosley—founder of The Playbook, an award‑winning mental‑health‑performance sports‑tech company—joins Rushion McDonald to discuss how her platform is transforming athlete care, team culture, and performance measurement. The Playbook uses AI‑powered, gamified psychological assessments to measure stress, resilience, and overall mental well‑being across youth, collegiate, professional, and military sports environments.
Mosley explains how mental health—long treated as unmeasurable and stigmatized—is finally becoming trackable, private, and actionable. The Playbook provides real‑time alerts, data‑driven insights, and ecosystem‑wide tools for coaches, trainers, clinicians, and entire organizations.
She also shares her journey as a non‑coding tech founder, the scaling challenges brought on by the pandemic, and the broader impact The Playbook is poised to have across corporate, construction, military, and other high‑stress fields.
Purpose of the Interview 1. Introduce and explain The Playbook
To present The Playbook as a next‑generation mental health performance platform that quantifies mental well‑being, provides action plans, and enhances team culture.
2. Elevate the conversation around athlete mental health
Mosley breaks down stigma, highlights real athlete stories, and explains why mental analytics are as critical as physical analytics.
3. Show how the platform uses technology to prevent crises
The Playbook provides early detection, privacy protection, and immediate care support—catching problems before they become crises.
4. Highlight the expansion beyond sports
Although built in sports, the platform is already being requested by industries like construction, healthcare, first responders, and more. ]
5. Demonstrate the business model
As a SaaS B2B platform, The Playbook sells licensed subscriptions to organizations, teams, and associations.
Key Takeaways 1. Mental health can be measured—and must be
The Playbook converts psychological assessments into quantifiable metrics similar to heart rate or step count.
Athletes receive resilience, stress, and well‑being scores—like a “mental batting average.”
2. The platform offers real-time alerts
If an athlete’s score enters the “red zone,” coaches/clinicians receive immediate alerts with steps to take within 24 hours.
3. Privacy is paramount
The Playbook is HIPAA‑compliant, mobile, secure, and built to protect athlete data from misuse (e.g., contract negotiations).
4. Mental analytics are the next frontier of sports
Teams already use physical analytics. Now they can use mental analytics to
Job Tips: She provides entrepreneurship Advice for nurses, Write the plan. Make it plain. Stick to it.
Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning!
Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Shelby Williams.
🌟 Summary of the Shelby Williams Interview
(From “Money Making Conversations Masterclass” with Rushion McDonald)
The interview features Shelby English Williams, a registered nurse and founder of SEW Nursing, LLC, a luxury concierge nursing firm based in Atlanta. She shares her personal journey from childhood inspiration, to becoming an RN, to ultimately building a business that provides personalized, at‑home, patient‑first nursing services.
Shelby also discusses the challenges nurses face, the importance of compassionate care, entrepreneurship in healthcare, and her annual nursing celebration event called the Nursing Shindig.
🎯 Purpose of the Interview
The interview serves to:
1. Highlight Shelby Williams’ entrepreneurship journey
She demonstrates how nurses can expand beyond traditional clinical roles and launch independent nursing businesses.
2. Educate the audience about concierge nursing
Shelby breaks down what “luxury nursing care” means and how her services differ from standard home health and Medicare‑funded care.
3. Inspire nurses to pursue business ownership
She provides advice, real stories, and a transparent look into the challenges and rewards of being a nurse‑entrepreneur.
4. Promote her event — the Nursing Shindig
An annual celebration and empowerment gathering for nurses.
📌 Key Takeaways 1. Shelby’s Background & Calling
- Inspired by her church community and early exposure to elders.
- Knew she wanted to be a nurse since age 3.
- Progressed through CNA → LPN → RN.
- Her mother’s example and support kept her going through challenges.
2. COVID‑19 Shaped Her Perspective
- Was in RN school during the pandemic.
- Virtual classes, limited hospital access, and intense stress shaped her view of nursing.
- The pandemic reinforced her commitment rather than discouraging her.
3. Why She Started SEW Nursing, LLC
- Leadership burnout in assisted living roles.
- Discovered entrepreneurship via an older nurse on TikTok and a podcast.
- Realized: “You are your own business as a registered nurse.”
- Her company provides luxury concierge care, including:
- Medication management
- Clinical assessments
- Wellness visits
- Healthcare coordination
- Accompanying clients to doctor appointments
- Short‑term or situational nursing support
4. What “Luxury Nursing” Means to Her
It’s not about extravagance — it’s about meeting patients where they are with:
- Personalized care
- In‑home support
- Time, presence, and dignity
- Services that standard insurance‑based care can’t provide
5. Her Approach to Care
Shelby emphasizes:
- Service before money
- Relationship‑building
- Compassion for families in crisis
- Making clients feel safe and understood
- Not being driven by profit in urgent situations
She shares a story about driving over an hour on a Sunday to help a client’s mother without charging upfront — because the priority was care, not fees.
6. Hospice Wisdom